Nearing the end of 2016, Google began letting webmasters learn about impending changes to their search engine ranking system that could have impact on how sites would be viewed in 2017. To go on to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that can impact your website’s organic SEO rankings in the Google Search Engine.
The first item on their list is being sure that your website includes a published SSL certificate in place. Now, as far as buy seo service go, you will begin to be penalized if you do not have an SSL certificate set up on the site.
Among the first moves in connection with this already now in place, is the fact that if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to allow a potential page viewer be aware that the web page has not been secured. Clicking on the exclamation mark brings up the details in the security infraction. This new item has become already in position on the browser with the January 2017 Chrome “56” browser update.
SSL certificates are certainly not a significant expense today and you may get them set up for only about $26 each year should you be not running an e-commerce site contributing to $70 or if you are. Google is extremely considering customers being protected as they head to websites directed by Google and they wish to make certain that customer data entered on these internet websites is encrypted as well as a person’s information is kept safe. In connection with this, they will likely therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in place. So, if being discovered by Google organically is essential to you, it is a step you will have to take along with your site.
Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has become paying attention to their complaints. Google found that popup adds often can cover a whole screen on the mobile device and can even be hard to eliminate. Now as Googlebot crawls your webpages as well as in particular, your mobile webpages, be aware that they are looking on popup adds with disfavor and your page will likely be penalized if popup adds are normally found.
Google’s move here is because they are seeking to deliver quality content for their search and “AdWords” customers on the part of their advertisers. They may be on the hunt for quality content pages to provide up – not “Fluff” pages whose primary purpose would be to popup an enhance sell something. Advertising on the web will start to change because of this new search engine ranking requirement if you are wanting to be found and you also currently run popups on your own pages, you will be wanting to start performing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you for it instead of penalizing you.
The next change needed for 2017 will almost certainly see many people scrambling to enhance their internet site design architectures. Almost half of all the Internet access today is performed by cellular devices including tablets.
In a recent study done by a Google subsidiary company, it had been learned that the normal load time for any webpage on the mobile phone continues to be sitting at about 19 seconds to load. This same study shows that mobile device users on the contrary only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their internet search engine and on the part of their AdWords advertisers, usually are not getting loaded.
So everything is changing. Google has setup an entirely separate internet search engine “page indexing” database within their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and in case your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google will make note of this as well as your page will no longer be showing up inside their search engine results for users until you will get this fixed.
With over 50% of all the website interactions now provided by mobile, it has the potential for cutting your total website visitors by almost half when your pages have been flagged by Googlebot to be slow loading – not really that mobile was working for you anyway with approximately 53% of men and women clicking off before your page ever got loaded to start with.
In fact, many WordPress theme providers are scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury is still on these however as to osdcpa or not they can get as a result of the two-4 second page loading time “sweet-spot” requirements now being necessary for Google.
Hitting loading times which are consistently this fast, will virtually require the making of “natively coded, responsive” webpages which do not use widgets for any sort. As well as enough time use to convert the material of your existing fat page in to a fast loading, content filled mobile page takes time that may still keep your page out of the fast loading category.
In summary, the Google search engine today is looking for professionally built, natively coded webpages to offer up solid content to its customers on cellular devices. To be successful using a website organically down the road as a result, will need for most online entrepreneurs, a requirement to rebuild existing websites.
Do you ever wonder about those error codes you get when you click on the fix-it from Google Analytics? As well as other Analytical File? I noticed a number of the error codes are “code” issues, because Google (as well as other search engine) has crawled the site, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The problem with ‘fixing’ those errors is because they aren’t really errors, but access code that allows your website to operate.
The issue with having ‘crawlers’ analyze your website, and taking their word to your placements, ranks, as well as other site wide issues, is that your site has been created with variables that aren’t accessible to ALL crawler programs. Not everybody uses the same mixture of plugins, code, and securities as ‘everyone else’.